Pemerintah agar Dorong UKM Pakai Internet
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Oleh Arif Pitoyo

JAKARTA (Bisnis.com): Pemerintah diminta mendorong usaha kecil menengah (UKM) memanfaatkan Internet guna meningkatkan daya saing menghadapi perdagangan bebas Asia-China dan menaikkan branding.

Director Ethnography Consulting Amalia E. Maulana mengatakan segmentasi UKM harus segera disusun untuk mengukur kemampuan UKM dalam menerima teknologi Internet dalam mempromosikan produknya.

"Penggunaan Internet dalam UKM tidak harus berupa online transaction, tetapi juga bisa dalam hal pengenalan perusahaan, informasi, dan promosi. Setelah itu barulah memasuki tahap transaksi online," katanya hari ini.

Menurut dia terdapat puluhan juta UKM yang susah mendistribusikan produknya secara konvensional. Mereka, lanjutnya, bisa menggunakan Internet agar lebih murah dan lebih cepat.

Saat ini, UKM tengah bersiap menghadapi serbuan produk China. Bahkan bukan hanya produk asli asal China, melainkan juga melawan produk lokal yang menggunakan branding China, seperti Nexian, Tje fuk, dan lainnya.

Berdasarkan data Biro Pusat Statistik (BPS), di Indonesia terdapat sekitar 51,3 juta unit UKM, di mana hanya 1% saja yang lumayan besar. Meski omzetnya besar, lambaga Etnography menilai UKM tersebut tidak selalu memiliki pola pikir digital atau Internet sehingga perlu dibenahi.

"Punya lah website, gak harus transaksi online."

Menurut dia, pemakaian internet juga ditindaklanjuti strategi branding.(abr)

Sumber : Klik di sini

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Lunar New Year in Indonesia
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Lunar New Year or the original Sin Tjia is a celebration conducted by farmers in China who usually falls on one of the first month in the early new year. The festival is also associated with a party of farmers to welcome spring. This celebration began on the 30-month 12 and end on the first 15 months. Lunar New Year show includes prayer, prayer to the Creator, and the celebration Cap Go Meh. Aim of this temple is a form of thanksgiving and prayer in the hope that next year have more luck, to entertain the ancestors, and as a means of Hospitality with relatives and neighbors.

Because the Lunar New Year celebrations came from peasant culture, then all forms of sacrifice is a variety of foods. Ideally, on each occasion prayers Lunar presented a minimum of 12 kinds of dishes and 12 kinds of cakes that represent zodiac symbols totaling 12. In China, meals are mandatory longevity noodles (siu noodles) and wine. In Indonesia, the selected dish meal that usually means "prosperity," "longevity," "salvation," or "happiness," and is a favorite dish of the ancestors.

The cakes are usually served sweeter than usual. Hopefully, next year life becomes sweeter. In addition, layer cake served also as a symbol of sustenance in layers. Cupcakes and the cake is also a food basket which must be served at the time of prayers welcomed the arrival of Lunar New Year. Usually cake baskets made up with red cupcakes at the top. This is a symbol of a sweet life growing up and blossom like cupcakes.

There are also foods to avoid and not served, such as porridge. Porridge was not served because it represents the food poverty.

The twelve dishes were then arranged on the table praying that the front was hung with a special cloth which usually depicts a red dragon. The owner of the house and called his ancestors prayed for the meal served.

On the night of the new year people usually eat at home or in restaurants. After dinner they stayed up all night with the door wide open so that provision could enter freely into the house. At this time a typical Lunar New Year snacks provided in the form of seeds, nuts, and candy.

At Lunar New Year, food should not be forgotten is the lapis legit, Nastar cakes, cookies syringe, cakes of roses, as well as sweets and fro. In order for the mind becomes clear, jelly provided printed like a star as a symbol of a bright life. Seven days after the Lunar New Year prayers made to the Creator. The goal is to bow down to Him and ask for a better life in the new year be entered.

Fifteen days after the Lunar New Year is a festival called the Cap Go Meh. People of Chinese descent in Semarang to celebrate by serving lontong Cap Go Meh is composed of lontong, opor ayam, Lodeh eggplant, eggs Pindang, abing satay and sambal Docang. While in Jakarta, the menu is lontong, Godog vegetables, eggs Pindang, and soybean powder.

Lunar New Year celebration at the time also celebrated various attractions presenting crowd barongsai and fireworks.

In Indonesia, during 1965-1998, the celebration of Lunar New Year is celebrated banned in public. Presidential Instruction No. 14 of 1967, the New Order regime under President Suharto, prohibits all things Indonesians, including Lunar New Year.

Sino communities in Indonesia to regain the freedom to celebrate Lunar New Year in 2000 when President Abdurrahman Wahid revoked Presidential Instruction No. 14/1967. President Abdurrahman Wahid and then followed up by issuing a Presidential Decree No. 19/2001 dated 9 April 2001 which inaugurated the Lunar New Year a national holiday. Began in 2002, the official Lunar New Year as one of national holiday.

Note: This article has been translate from it original language.

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